In July 2016, we announced our partnership with VertaMedia. We are proud to co-release a case study showing the improvements made through this partnership. As Alex Bornyakov, CEO and co-founder of VertaMedia asserts, "Powered by the GeoEdge high-quality video ad verification solution, we are now able to offer additional advantages to our supply-side partners." He continues, "As a part of our core competencies, VertaMedia, in cooperation with GeoEdge, cares about full-scale malware protection, while our SSP customers can drive maximum value out of their web inventory."
To read the full case study, please click here. Please find excerpts below.
With GeoEdge, VertaMedia is protected against malicious and problematic video ad campaigns on desktop and mobile. VertaMedia’s most pervasive issues, landing page errors and video ads with sound autoplay, are stopped in their tracks, and as a result, the number of complaints they receive has been drastically reduced.
GeoEdge provides comprehensive video ad scanning better than any other vendor in the market, monitoring video ads for malware autoplay sound and non-compliance in maximum video length, VAST/VPAID loading time, supported media files, video frame rate, and more.
Campaigns in breach of company policy are quickly detected and GeoEdge delivers actionable information to VertaMedia – including target, impact, source, and a live capture of the ad – to shut down the campaign swiftly. With GeoEdge, VertaMedia monitors and manages their ad inventory with ease and assurance.
In addition, VertaMedia’s managers no longer waste time and resources on internal investigations to detect and identify problematic ad campaigns, and developers do not worry about issues with bad ads. By partnering with GeoEdge, VertaMedia is able to focus on doing what they do best and let GeoEdge take care of the rest.
Video supply-side platform VertaMedia helps publishers to maximize their inventory in an increasingly programmatic advertising ecosystem. Its advanced, white-label technology uses a bespoke system, the VertaMedia™ Intelli algorithm, to instantly link publishers with the best demand source for each impression, delivering fill rates of up to 45% in an industry where averages are just 15-20%. Building on the success of this offering, which now includes 100+ global demand-side partners, the company has grown to become one of the most trusted partners for thousands of online publishers. VertaMedia is headquartered in New York with offices globally and is recognized as one of America’s fastest-growing private companies by Inc. 5000, with 576% year-on-year expansion.