Partnership with GeoEdge Aims to Improve Publisher Online User Experience
Connatix, the fastest growing native advertising platform for both advertisers and publishers announced a new partnership with GeoEdge to guarantee publishers provide a non-intrusive user experience when it comes to video advertising.
By integrating GeoEdge’s software into the Connatix server, Connatix can detect and deflect harmful ads in real-time, while proactively monitoring and blocking malware and low-quality ads before user complaints are lodged with publishers. By improving the user experience, publishers can ensure a safe environment for their users to consume video content and convert unique visitors into a loyal audience.
“As bad actors have exploited the adtech space recently, online security and user safety is of the utmost importance to publishers. Last year alone Google was forced to disable over 780 million infected ads,” said David Kashak, founder and CEO of Connatix. “We’ve identified the need for better protection for our publishers, and are excited to partner with GeoEdge to offer this new functionality for our clients. We’re willing to take a revenue hit, as opposed to offending site visitors, and this partnership exemplifies that drive.”
From its inception, Connatix’s mission has been to improve the user experience with non-intrusive advertising. Video represents the next frontier for monetization, but what makes publishers hesitate to deploy muted autoplay is the unexpected browser behavior caused by programmatic buyers. Connatix is committed to being the first line of attack to protect publishers from ad behavior that adversely affects the user experience, including autoplay sound and browser hijacking.
“Publishers today are exposed to user security and ad quality risks that without oversight, disrupt and harm the user experience, not to mention significantly jeopardize revenue,” says CEO of Geoedge, Amnon Siev. “We celebrate our partnership with Connatix as they demonstrate their strong commitment to their customers and publishers to ensure a clean, safe and engaging user experience.”
Connatix (www.connatix.com), provides tools to both publishers and advertisers to improve the native advertising experience and deliver increased monetization opportunities. By adhering to the company’s founding principle: placing ads based on content that appear in a native format on the publisher’s site and don’t interrupt the UX, Connatix helps publishers reach 100 percent advertising fill rate. Connatix has created a strong foothold in the native advertising world since its founding in 2014, working with more than 1,000 publishers and partners, including Tribune, Meredith, Delta, Bank of America and Ford.
This was adapted from Connatix press release from November 22, 2016.