In collaboration and cooperation with Trustworthy Accounatability Group's (TAG) newly releases malware scanning guidelines, GeoEdge announces that partners are already 100% compliant with new guidelines.
TAG is a cross-industry initiative responding to these major ongoing industry issues: malware, fraud, Internet piracy, and transparency. This program was created by American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA) and the Interactive Advertising Bureau (IAB) to ensure the continued growth and development of the $50 billion dollar advertising industry. The Anti-Malware working group consisted of more than 50 key players of the industry, including GeoEdge executives, to determine the best protocols to prevent publishers and their end users from being victims of malvertising.
GeoEdge is proud to not only be a member of the group to construct this industry-wide malware prevention framework, but be a company that sustains it.
All GeoEdge customers, whether digital publishers, ad networks and platforms can be assured to know that they are utilizing a best-practices solution. GeoEdge provides comprehensive support for these guidelines, by continuous scanning of ad tags and landing pages both in direct and programmatic campaigns. Mimicking real user characteristics and behavior with a wide variety of geolocations, device types, operating systems, GPS, etc., GeoEdge scans and rescans both pre-click and post-click delivery paths for any malicious activity. GeoEdge detects and identifies malware in real time across the online, mobile and video ecosystems. All major ad formats, including rich media, HTML5, VAST, VPAID, MRAID and native are guarded against malicious ads.
“These guidelines are crucial to taking the industry to the next step in ensuring a clean, safe and engaging user experience,” says Amnon Siev, CEO of GeoEdge. “It has always been our mission to protect the publisher and their end users from any malicious, intrusive or disruptive ad. We are proud to be a part of TAG and uphold these best practices – for our customers and for the industry.”
(excerpted from press release from October 10, 2016)