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About.com Relies on GeoEdge to Protect Users from Non-Compliant Ads

July 11, 2016

We are proud to release our case study with About.com. Roxanne Allen, Director of Ad Operations at About.com asserts, "Our partnership with GeoEdge has been instrumental to our improvement of IAB spec compliance and user experience. The tool is easy to use and their support team is always ready to tackle unique challenges or issues.” 

 

Read below for the whole story!

 

Challenge 
About.com serves ads to an average of 74 million users per month, which totals 100s of millions of served ads. Ensuring a good user experience is key to making sure that users find what they need — and come back at the next opportunity. If users have a bad ad experience, it could severely damage About.com’s reputation and cause long-term revenue decline.  


Among the large volume of served ads, About.com found non-compliant ads affecting their users’ experiences. The problematic ads included issues with file sizes, load times, broken pixels, and an increase in HTML5 file requests. In response, they built a manual in-house process to QA all the tags and catch some of these issues. This was a time-consuming, laborious process that lacked effectiveness and was also limited in the data and metrics it produced. About.com realized they needed a solution to automate the process and provide visibility and transparency for their ad campaigns. 


Solution
About.com began working with GeoEdge’s ad security and verification solution and immediately gained the control and visibility needed to work in the ever-evolving ecosystem.  With GeoEdge, About.com can now identify malicious, non-compliant, or disruptive ad creative before they do damage. Their most pervasive issues, large file sizes, loading issues, are prevented from affecting their users’ experiences in any type of ad — online, mobile, or video. In addition, they implemented a DFP sync to streamline workflows and gather more metrics.


About.com finds that not only does GeoEdge’s security and verification technology resolve their needs better than solutions from other vendors, but that the UI is easy to navigate and manage. Furthermore, when they encounter an unexpected issue, they utilize GeoEdge's ever-available customer support team. The flexibility and expertise delivered remediates any emerging, potential issues. 


Result
By implementing the GeoEdge ad quality management solution, About.com can now work with all partners with ease, knowing their users are protected. They also save on resources and streamlined workflows, as GeoEdge automates their manual QA processes.  Moreover, by using the reporting features with the DFP sync, About.com is able to gather deep metrics on IAB spec compliance. 
About.com is all about their users, and GeoEdge ensures these users are not driven away by a harmful or bad ad experience. GeoEdge enables About.com to save money and protect site visitors.

 

If you are interested in GeoEdge protecting your users from non-compliant, bad ads, be in touch now!

 

 

 
 

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