The growth of problematic video ads—many on autoplay—is a chief reason Internet users are embracing ad blockers. In addition, video advertising has proven a handy medium for delivering malware, and there's a growing trend of phishing attacks.
It's clear that the digital video space is undergoing some rough gro...
In the programmatic era, there are no more limitations for publishers on serving video ads. Publishers without video content can still serve video ads as the outstream video ad unit is a format that widely expands the reach of video ads by placing them in areas that were previously off limits.
Video ads are everywhere and only becoming more popular. As the saying goes, "With great power comes great risks of malware" (close enough). We thought we'd share a story of how GeoEdge compares to other industry players in video ad scanning...
Taggify, the premier online ad supply-side platform (SSP) has announced that since utilizing GeoEdge’s anti-malware and ad quality management solutions, they have reduced the number of complaints from SSP partners by 90%.
“Working with GeoEdge has helped us to improve, not only in malware and ad quality detection a...
Recently, we went to Digiday's Video Anywhere Conference and presented on a topic very close to home: video ad security & verification. In our presentation, we discussed the video ad landscape (fun statistics!) and explain how video ads can negatively affect your users (and how to prevent that from happening!)...
The GeoEdge ad security and verification solution can now capture and parse HTML5 ads with more capabilities than ever before. Publishers, networks, and platforms will gain unprecedented protection and control over the HTML5 ads served on their sites and inside their apps.
For all ad market players, the comprehensive malvertising attacks of today with selective rogue ad targeting and complicated ad delivery chains, it becomes nearly impossible to identify and locate unwanted behavior. There is an increased sophistication in malvertising attacks that have lead to higher distribution...
Because of the holiday season, bad actors, who typically make their money by slipping malicious ads onto popular websites, swarmed the Internet with malvertising. With events like Black Friday producing over 3 billion dollars in spending, holiday time is always prime tim...
With the exponentially increasing use of video ads, many do not stop to think about the downsides they bring with them as well. While I don’t believe that the challenges of latency, data drain, malvertising, or autoplay sound warrant not serving video ads, I think it of utmost importance to know your defense tactic...
Leading Ad Security and Verification Company Taps Former Kaspersky Lab Head of Anti-Malware Team to Spearhead Anti-Malvertising Initiatives
GeoEdge today announced that online security and malware-threat assessment expert, Eugene Aseev, has joined the GeoEdge team. Aseev will be heading up the security...
