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March 14, 2018

Mobile advertising platform, InMobi, has just partnered with GeoEdge, the provider of ad security and verification for mobile ads. Together, the companies will

September 5, 2016

Let’s face it, most users don’t like interstitial ads and obtrusive banners – that is ads that hide or cover up most or all of the content of a webpage. Users cite that they are especially annoying in mobile webpages where the text is already very small and with pop-ups that block the entire screen. Most site visit...

July 11, 2016

We are proud to release our case study with Roxanne Allen, Director of Ad Operations at asserts, "Our partnership with GeoEdge has been instrumental to our improvement of IAB spec compliance and user experience. The tool is easy to use and their support team is always ready to tackle unique cha...

March 16, 2016


On the heels of the Inneractive acquiring (congrats to our partners!), I thought it important to talk about where this industry is headed. I wonder if larger companies will continue to buy up the smaller ones, or if even more little ones will crop up? The online advertising ecosystem that exists today is full of...

February 10, 2016




GeoEdge, the leading ad security and verification company, announced today an enhancement to their partnership with Reporo, the leading mobile adult entertainment ad network, to increase protection for Reporo advertisers and publishers from harmful and potentially danger...

November 19, 2015


Publishers are, and rightfully so, worried about malvertising. They are working hard to build up their brand and a malicious ad can destroy that in one fail swoop. When their users are infected, the user experience and association with their brand becomes tainted – and it is hard to recoup the loss of further rev...

October 8, 2015


The ‘Programmatic Conundrum’ is one that fills every publisher’s minds. Earn the extra dollars, and sacrifice quality – or lose out on the added revenue. The truth is that publishers don’t have control over the ads that are served on their sites.  They employ ad ops teams to make sure that the ads going through ar...

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