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September 5, 2016

Let’s face it, most users don’t like interstitial ads and obtrusive banners – that is ads that hide or cover up most or all of the content of a webpage. Users cite that they are especially annoying in mobile webpages where the text is already very small and with pop-ups that block the entire screen. Most site visit...

May 10, 2016

Mobile advertising is becoming THE digital advertising space. The global mobile advertising market will surpass $100 billion in spending and account for 50% of all digital ad expenses by 2016. Moreover, mobile ad spending will double between 2016 and 2019, reaching 195 billion dollars, accounting for 70.1% of digit...

December 3, 2015

 

Recently, I came back from a week full of ad tech summits in NY. There was one word that a few years back was abuzz with comments such as, “Will it?” and “How will it?”, but today, it’s accepted as a reality. Programmatic is still an industry hot topic – many predicted epic growth and adoption of this technology,...

November 2, 2015

For those that don't know, our GeoEdge Security Lab utilizes a proactive monitoring system to help maintain a clean, safe, and engaging ad ecosystem. And yesterday, GeoEdge Security Lab noticed suspicious activity on popular web portals. This activity was due to a compromise in the PageFair analytics service – in t...

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