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July 20, 2017

In the programmatic era, there are no more limitations for publishers on serving video ads. Publishers without video content can still serve video ads as the outstream video ad unit is a format that widely expands the reach of video ads by placing them in areas that were previously off limits. 

Outstream v...

August 3, 2016

There is a common trend these days to “Go Native”. Simply saying, advertise in a manner that will disguise the ad content with the site’s look and feel. The process of adopting the site’s environment, and presenting an ad that will look as if it is part of the content itself. The less intrusive idea has presented i...

March 16, 2016

  

On the heels of the Inneractive acquiring (congrats to our partners!), I thought it important to talk about where this industry is headed. I wonder if larger companies will continue to buy up the smaller ones, or if even more little ones will crop up? The online advertising ecosystem that exists today is full of...

December 3, 2015

 

Recently, I came back from a week full of ad tech summits in NY. There was one word that a few years back was abuzz with comments such as, “Will it?” and “How will it?”, but today, it’s accepted as a reality. Programmatic is still an industry hot topic – many predicted epic growth and adoption of this technology,...

November 19, 2015

  

Publishers are, and rightfully so, worried about malvertising. They are working hard to build up their brand and a malicious ad can destroy that in one fail swoop. When their users are infected, the user experience and association with their brand becomes tainted – and it is hard to recoup the loss of further rev...

November 2, 2015

For those that don't know, our GeoEdge Security Lab utilizes a proactive monitoring system to help maintain a clean, safe, and engaging ad ecosystem. And yesterday, GeoEdge Security Lab noticed suspicious activity on popular web portals. This activity was due to a compromise in the PageFair analytics service – in t...

October 8, 2015

 

The ‘Programmatic Conundrum’ is one that fills every publisher’s minds. Earn the extra dollars, and sacrifice quality – or lose out on the added revenue. The truth is that publishers don’t have control over the ads that are served on their sites.  They employ ad ops teams to make sure that the ads going through ar...

September 24, 2015

Despite it rocketing to the top of the ecosystem, I notice that there seem to be different understandings and even misconceptions about the concept and process of programmatic RTB. In a recent study, 44 percent of advertising professionals surveyed said they have little or no understanding about how programmatic wo...

September 17, 2015

Ransomware is a particularly nasty form of malware.

 

It has been around for a while in one guise or another, but the most recent versions have been particularly sinister. The purpose of ransomware is to, as the name suggests, collect a ransom. If you are unlucky enough to install a piece of ransomware on your compu...

August 31, 2015

In this series, I will discuss where malware in the advertising industry -- malvertising -- hides, how it is detected, and best practices of how to defend against malvertising attacks. This post is the first installment in the series and will expose the hidden places that malware can hide to successfully infiltrate...

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