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June 7, 2016

 

Let's be frank. As much as I would like to say bad ads are anomalies, they happen too often. As a publisher, you want all the digital ads that appear on your site to enhance, or at the very least not detract from, your brand’s experience. You’ve probably established guidelines as to what you consider brand-safe fo...

December 3, 2015

 

Recently, I came back from a week full of ad tech summits in NY. There was one word that a few years back was abuzz with comments such as, “Will it?” and “How will it?”, but today, it’s accepted as a reality. Programmatic is still an industry hot topic – many predicted epic growth and adoption of this technology,...

October 8, 2015

 

The ‘Programmatic Conundrum’ is one that fills every publisher’s minds. Earn the extra dollars, and sacrifice quality – or lose out on the added revenue. The truth is that publishers don’t have control over the ads that are served on their sites.  They employ ad ops teams to make sure that the ads going through ar...

September 24, 2015

Despite it rocketing to the top of the ecosystem, I notice that there seem to be different understandings and even misconceptions about the concept and process of programmatic RTB. In a recent study, 44 percent of advertising professionals surveyed said they have little or no understanding about how programmatic wo...

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