Mobile advertising is becoming THE digital advertising space. The global mobile advertising market will surpass $100 billion in spending and account for 50% of all digital ad expenses by 2016. Moreover, mobile ad spending will double between 2016 and 2019, reaching 195 billion dollars, accounting for 70.1% of digit...
Recently, I was at an Ad Ops meetup in NY, and met one of GeoEdge’s partners. After we got to talking, he told me a story of what led him to partner with us. The story has really stuck with me, so I’m going to share it with you (just like he told it):
“It’s 11:37 pm. Jungle Fever starts playing as my phone display...
