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November 17, 2016

Answer me this: what is the meaning of ad security and verification for publishers? 

I’m not talking about the typical definition of ad security which refers to website scanning or how supply-side ad verification often refers to ad quality control and visibility. The true meaning for ad security and verification bec...

May 10, 2016

Mobile advertising is becoming THE digital advertising space. The global mobile advertising market will surpass $100 billion in spending and account for 50% of all digital ad expenses by 2016. Moreover, mobile ad spending will double between 2016 and 2019, reaching 195 billion dollars, accounting for 70.1% of digit...

An Open Letter to Ad Blocking Companies Worldwide

 

Enough is enough.

 

Ad blockers are not the answer to a perfect user experience. In fact, the ad blocking approach is not sustainable and will damage the ecosystem the most; if users continue to buy into what they are selling, the age of free content as we know it wi...

February 10, 2016

PROVIDENCE, RHODE ISLAND FEBRUARY 10, 2016


 

 

GeoEdge, the leading ad security and verification company, announced today an enhancement to their partnership with Reporo, the leading mobile adult entertainment ad network, to increase protection for Reporo advertisers and publishers from harmful and potentially danger...

January 13, 2016

For all ad market players, the comprehensive malvertising attacks of today with selective rogue ad targeting and complicated ad delivery chains, it becomes nearly impossible to identify and locate unwanted behavior.  There is an increased sophistication in malvertising attacks that have lead to higher distribution...

December 17, 2015

With the exponentially increasing use of video ads, many do not stop to think about the downsides they bring with them as well. While I don’t believe that the challenges of latency, data drain, malvertising, or autoplay sound warrant not serving video ads, I think it of utmost importance to know your defense tactic...

November 19, 2015

  

Publishers are, and rightfully so, worried about malvertising. They are working hard to build up their brand and a malicious ad can destroy that in one fail swoop. When their users are infected, the user experience and association with their brand becomes tainted – and it is hard to recoup the loss of further rev...

November 2, 2015

For those that don't know, our GeoEdge Security Lab utilizes a proactive monitoring system to help maintain a clean, safe, and engaging ad ecosystem. And yesterday, GeoEdge Security Lab noticed suspicious activity on popular web portals. This activity was due to a compromise in the PageFair analytics service – in t...

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