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August 6, 2019

In the digital advertising world, it’s easy to catch people’s attention by bringing up transparency. Why? Because it’s in any company’s best interest to build relationships with their key partners – relationships that go far beyond the surface level.

At the same time, since most companies have an interest only in co...

April 3, 2017

2017 has already been such a roller coaster of news and events (how is it already April?) that we’ve decided it’s the perfect time to explain more about the new ad ops player, your next life-saving tool, everyone’s soon-to-be-favorite ad ops assistant – SpecHub.

What is SpecHub? Or sticking to our assistant ana...

January 19, 2017

Maybe you’re new to the field of ad ops or perhaps you are a veteran. Every once in a while, someone throws out a term that makes you scratch your head. Don’t sweat it. We’ve compiled here a list of the relevant terms and acronyms in the field. Now you too can baffle your friends and co-workers with the occasional...

January 5, 2017

If you’re a publisher, or work in media, let me ask you this – have you ever seen a longer list of tasks and responsibilities than that of an Ad Ops team? As the nuts and bolts that basically bring the whole advertising campaign operation together, whoever’s doing Ad Ops has a (practically) never-ending workflow. S...

September 5, 2016

Let’s face it, most users don’t like interstitial ads and obtrusive banners – that is ads that hide or cover up most or all of the content of a webpage. Users cite that they are especially annoying in mobile webpages where the text is already very small and with pop-ups that block the entire screen. Most site visit...

January 6, 2016

’Twas the season for a spike in malvertising!

Because of the holiday season, bad actors, who typically make their money by slipping malicious ads onto popular websites, swarmed the Internet with malvertising. With events like Black Friday producing over 3 billion dollars in spending, holiday time is always prime tim...

October 8, 2015

 

The ‘Programmatic Conundrum’ is one that fills every publisher’s minds. Earn the extra dollars, and sacrifice quality – or lose out on the added revenue. The truth is that publishers don’t have control over the ads that are served on their sites.  They employ ad ops teams to make sure that the ads going through ar...

September 24, 2015

Despite it rocketing to the top of the ecosystem, I notice that there seem to be different understandings and even misconceptions about the concept and process of programmatic RTB. In a recent study, 44 percent of advertising professionals surveyed said they have little or no understanding about how programmatic wo...

September 17, 2015

Ransomware is a particularly nasty form of malware.

 

It has been around for a while in one guise or another, but the most recent versions have been particularly sinister. The purpose of ransomware is to, as the name suggests, collect a ransom. If you are unlucky enough to install a piece of ransomware on your compu...

July 6, 2015

Recently, I was at an Ad Ops meetup in NY, and met one of GeoEdge’s partners. After we got to talking, he told me a story of what led him to partner with us. The story has really stuck with me, so I’m going to share it with you (just like he told it):

 

“It’s 11:37 pm. Jungle Fever starts playing as my phone display...

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