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August 9, 2017

The popularity of native ads continuous to grow, with increasingly more publishers accepting the well-liked format. In fact, native ad adoption is expected to reach 41% in 2017. But while publishers are aware of the benefits of the ad format – they are less aware of its risks and the high costs associated with bad...

March 14, 2017

Many publishers are not aware that native ads do not reduce the threats of malvertising. The risk is, actually, even more acute. This reports takes a critical look at the issues, from user security and malvertising threats to ambiguity and proper disclosure.

November 17, 2016

Answer me this: what is the meaning of ad security and verification for publishers? 

I’m not talking about the typical definition of ad security which refers to website scanning or how supply-side ad verification often refers to ad quality control and visibility. The true meaning for ad security and verification bec...

August 3, 2016

There is a common trend these days to “Go Native”. Simply saying, advertise in a manner that will disguise the ad content with the site’s look and feel. The process of adopting the site’s environment, and presenting an ad that will look as if it is part of the content itself. The less intrusive idea has presented i...

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