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August 6, 2019

In the digital advertising world, it’s easy to catch people’s attention by bringing up transparency. Why? Because it’s in any company’s best interest to build relationships with their key partners – relationships that go far beyond the surface level.

At the same time, since most companies have an interest only in co...

July 1, 2019

Back when the mobile phone market exploded in the early ’00s, SMS subscription services sometimes provided good fodder for party conversations. A new joke or piece of trivia delivered regularly right to your phone? It certainly was a fun novelty. That’s of course until we realized that the internet actually gave us...

April 30, 2019

One of the great challenges in digital ad security is the fact that the bad actors always start this race in the lead. Whenever the legitimate ad industry gets to work eradicating one security threat, malvertisers find another point of entry to deploy their sinister wares.

February 1, 2018

The beginning of a new year is a good time to take a close look at the many cybersecurity incidents that led to major breaches, computer malware infestations and the degradation of the user experience across the board.   As we turn the page into 2018, it’s important to pay attention to alarming trends from malverti...

October 3, 2017

As we covered a couple weeks ago, crypto-mining is one of the newest emergent threats in the online advertising ecosystem. Users' computers are being used to mine crypto-currencies, like Bitcoin, without their knowledge and their CPU usage is being drained.  Since it was first identified, it has been a priority at...

September 19, 2017

Another day, another malvertising attack. Cybercriminals are using malvertising to push hard-coded snippets of JavaScript code to mine for cryptocurrencies – right within an unsuspecting user’s web browser. Distribution is being expanded to file-sharing websites and unsuspecting downloaders are getting infected....

August 3, 2016

There is a common trend these days to “Go Native”. Simply saying, advertise in a manner that will disguise the ad content with the site’s look and feel. The process of adopting the site’s environment, and presenting an ad that will look as if it is part of the content itself. The less intrusive idea has presented i...

June 7, 2016

 

Let's be frank. As much as I would like to say bad ads are anomalies, they happen too often. As a publisher, you want all the digital ads that appear on your site to enhance, or at the very least not detract from, your brand’s experience. You’ve probably established guidelines as to what you consider brand-safe fo...

November 19, 2015

  

Publishers are, and rightfully so, worried about malvertising. They are working hard to build up their brand and a malicious ad can destroy that in one fail swoop. When their users are infected, the user experience and association with their brand becomes tainted – and it is hard to recoup the loss of further rev...

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