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January 10, 2018

Incidences of malicious auto-redirects have been increasing over the last year, and in the last several months, GeoEdge has uncovered seven new and different families of redirect attacks targeting leading publishers. The payloads for these attacks include click-fraud, tech support scams, and malicious installations...

November 15, 2017

Everyone and their mother - as long as they work in ad tech - know that GDPR is on its way. Beginning May 2018, Europe’s GDPR, the General Data Protection Regulation, will become legally enforceable, affecting businesses around the world. But I still meet people who are trying to figure out the exact nature of this...

September 19, 2017

Another day, another malvertising attack. Cybercriminals are using malvertising to push hard-coded snippets of JavaScript code to mine for cryptocurrencies – right within an unsuspecting user’s web browser. Distribution is being expanded to file-sharing websites and unsuspecting downloaders are getting infected....

July 20, 2017

In the programmatic era, there are no more limitations for publishers on serving video ads. Publishers without video content can still serve video ads as the outstream video ad unit is a format that widely expands the reach of video ads by placing them in areas that were previously off limits. 

Outstream v...

May 3, 2017

Header bidding has been in the headlines nonstop in the past couple years. Header Bidding was introduced in early 2009, and today, it is estimated that approx. 70% of publishers have adopted this technology. It makes sense that there are several myths surrounding its implementation. Let's discuss those myths and th...

March 7, 2017

Video ads are everywhere and only becoming more popular. As the saying goes, "With great power comes great risks of malware" (close enough). We thought we'd share a story of how GeoEdge compares to other industry players in video ad scanning...

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January 19, 2017

Maybe you’re new to the field of ad ops or perhaps you are a veteran. Every once in a while, someone throws out a term that makes you scratch your head. Don’t sweat it. We’ve compiled here a list of the relevant terms and acronyms in the field. Now you too can baffle your friends and co-workers with the occasional...

December 19, 2016

It's been nine years since the first malicious advertising attack was discovered using poisoned banner ads on MySpace, Excite and Rhapsody. As we look back at 2016, it is clear that malvertising continues to affect every segment of the ad-supported internet. Some of the biggest names in the online advertising indus...

November 2, 2016

Without digital advertising, 90% of the web wouldn’t be able to exist. (Ok, maybe 90% is an exaggeration, but you get the point.) Digital advertising has been critical to the development of the internet. It’s most significant contribution is so obvious, it’s almost easy to overlook – money. The revenue advertising...

September 5, 2016

Let’s face it, most users don’t like interstitial ads and obtrusive banners – that is ads that hide or cover up most or all of the content of a webpage. Users cite that they are especially annoying in mobile webpages where the text is already very small and with pop-ups that block the entire screen. Most site visit...

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