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August 6, 2019

In the digital advertising world, it’s easy to catch people’s attention by bringing up transparency. Why? Because it’s in any company’s best interest to build relationships with their key partners – relationships that go far beyond the surface level.

At the same time, since most companies have an interest only in co...

July 1, 2019

Back when the mobile phone market exploded in the early ’00s, SMS subscription services sometimes provided good fodder for party conversations. A new joke or piece of trivia delivered regularly right to your phone? It certainly was a fun novelty. That’s of course until we realized that the internet actually gave us...

May 28, 2019

For anyone in any aspect of the programmatic video business—and if you’re reading this, this probably means you—understanding SIMID should be at the top of your To Do list right now. We’re talking about the Secure Interactive Media Interface Definition, up for public comment until May 24. The IAB is aiming for this...

April 30, 2019

One of the great challenges in digital ad security is the fact that the bad actors always start this race in the lead. Whenever the legitimate ad industry gets to work eradicating one security threat, malvertisers find another point of entry to deploy their sinister wares.

March 20, 2019

The GeoEdge security team has uncovered a large malvertising cloaking network. This discovery revealed a very active network with widespread and precise targeting signifying an increased level of sophistication by fraudsters.

In the world of programmatic ads, cloaking is a sophisticated camouflage mechanism for malv...

January 16, 2019

Once again, we’ve got another big announcement that’s going to change the game when it comes to protecting your audience from sexually-offensive and malicious ads. We are excited to be the first and only ad security solution to tackle the complex challenge of protecting users in-app...

To address the growing challen...

November 15, 2018

Steganography – the practice of concealing a file, message, image or video within another file, message, image or video – is a growing trend this year, being implemented by malicious advertisers who insert their malicious codes into ad images

With malvertisers always looking for new ways to infiltrate their maliciou...

October 22, 2018

Just how damaging can a bad ad be? You may think one simple ad that appears once or twice on your site or app cannot do much harm, but to fully understand the impact one ad can have, you need look no further than Rihanna and the popular social app Snapchat.

Early in 2018, an advertisement served by a third party mad...

July 12, 2018

18 hours after blocking malicious ad attacks, GeoEdge’s publisher clients experienced a 70-80% reduction in malicious ad campaigns according to company reports

 
With the growth of malicious ads on publisher sites and apps increasing five-fold over the past seven years according to industry data, GeoEdge, the premie...

July 1, 2018

 I’m excited to share some groundbreaking news that's going to change how you protect your users and their user experience: Our much-anticipated Real-Time Blocking capability for publishers is officially ready to roll!
 
As a publisher, you know how important it is to ensure that your users have a cl...

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